EARLY STAGE PERSPECTIVES
It takes a certain point of view to create a new business from a concept.

You need an ability to think outside the box. A sense of infinite possibilities plus the ability to narrow options down for focus. A tremendous sense of urgency because now, more than ever, time is money.

Every Early Stage company faces two fundamental challenges at the onset:
1 What are we and what are we selling?
2 How fast can we get to our first dollar in revenue to prove the business case?

MMCG can help you with:
Company/Brand ID
Investor Presentations
Market Research
Strategic Marketing Plans
Year-1 Marketing Execution




When time is money, you can count on MMCG to help you translate your ideas into revenue. We take a practical approach to market entry so proof of concept is achieved soonest.

Client engagements are sponsored by the CEO, Founder or Venture Group. MMCG is uniquely able to bring an experienced team to the table and make substantial progress in little time. MMCG transforms the vision of the founders into a compelling and viable business. After the initial launch, clients bring in more traditional marketing leadership to manage and run the business.

What every new company needs
(What MMCG can bring to the table for you in a turn-key, urgent manner.)

Strategic Position Who you are, what you sell, who your customers are, why you are relevant
A Brand A name, a mark, a personality, an identity
Market Research Market size, customer needs, customer demand, pricing elasticity
Product Development Technology advantages packaged and presented for purchase by the customer
Marketing Communications A consistent story across all channels: web, packaging, collateral, PR, advertising
Public Relations The hottest way to talk about your new company; the most efficient way to fame
Marketing Plan Creating a high impact go-to-market plan, on budget

Our Early Stage Portfolio

Progio. Complete launch marketing program including brand name, icon, logo, product development, marcom, PR and marketing plan.

Keetsa. We identified the strategic positioning for this new sleep brand and created the initial launch merchandising and in-store displays. Keetsa has quickly become a national brand, the first in its segment to focus on Eco-Friendly sleep products.

iMotors.com. Served as initial VP Marketing when there were only two employees. Led initial market validation research; hired outside ad agency. Eventually sold to Reply, Inc.

IC Planet. Served as interim VP Marketing to help create the initial go to market strategy for this self-funded venture by Doug Carlston, founder of Broderbund.



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