STRATEGIC PLANNING
Many consulting companies provide strategic planning: a lot of great ideas that look great in a neat presentation but nearly impossible to implement.

MMCG takes a innovative approach using its proven planning process and real-world experience to create strategy that fits your company, your brand, your culture, and your reach.

Our planning process covers:
Strategic Positioning
Branding
Value Proposition
Mission & Vision
Communications Platform

Our comprehensive solution set allows you to take the strategy to the marketplace under our stewardship or through your existing suppliers.




We use a proven process that helps companies address market changes that impact
strategic positioning, how the brand is presented
and key messages.

Client Situations: The company is at a crossroad where new market situations and opportunities require fundamental reassessments. Clients prefer an independent third party to handle this.

Client Sponsors: Typically the VP Marketing or CEO.

The Process: Key issues laid out and addressed in one intense, structured planning session. All stakeholders participate: Marketing, Sales, Product, Executive Management, plus critical vendors such as PR and Ad Agency.

Proprietary Tools: A variety of planning tools are used that have been proven to uncover strategic issues and opportunities in the marketplace, the organization, and in the Brand.

A Moderated Session: The moderator provides structure and keeps the session moving. Participants are challenged about accepted practices/beliefs and considerable strategic and tactical discussion develops.

Results: Stakeholders share in the process and take ownership of the outcome. MMCG provides a write up of the session plus its own strategic recommendations.


Proprietary Tools We Use
Three Point Trajectory Model: Where the brand was, is and will be.
Value Proposition: What we sell; Who we sell to.
Service Model: How to create a customer centric culture.
Competitive Analysis: Performance rated relative to the competition.
Perceptual Mapping: Where the brand is now relative to the competition and where it should be.
Buying Cycle: Connecting to the buyer at each stage of the cycle.
Strategic Communications Brief: Who is the target, what do we offer, why should they believe.

Other Planning Tools: SWOT Analysis
Quantitative Market Research Analysis
Qualitative Research (Customers & Staff).
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