NEW PRODUCTS
The MMCG New Products process heavily leverages Marketing Intellectual Property to increase your opportunity for success. ³Marketing IP² helps get your product noticed and protects your revenue stream for years to come.

We also utilize extensive market research to guide our recommendations and have a variety of tools and techniques that uncover insights in record time.

Many of our Go-To-Market plans include a variety of Viral Marketing techniques that create armies of passionate advocates at a very low cost.

While speed to market is a competitive advantage in the beginning, our experience shows that sustained market success comes from protected IP and a compelling marketing proposition that includes positioning, pricing, promotion and the right channel placement.

Ask Us About:
Sprint's revolutionary new product that increased customer acquisition 3x and customer retention 2x.
Progio's web based business model that brings interactive workouts to handheld devices.
Philip's new multimedia semiconductor that helped create a totally new way to watch high definition TV and see video on cell phones.
Acura's entry in to the US market and being the first to launch Japanese luxury automobiles.
NorthPole's entry into licensed brands including Disney, NFL, Columbia Sportswear, Mattel, Jeep.




Experience across a broad spectrum of product categories plus hands-on knowledge along the entire NPD value chain makes MMCG a valuable partner for your new product initiatives.

Client Situation: The company wants to enter a new product category and may not want to dilute existing Product Management resources. We can handle the up-front concept development or be responsible for the entire NPD process.

Client Sponsors: Typically the VP Marketing or CEO.

The Process: After an initial meeting, MMCG will propose an engagement contract under NDA. Our first assessment is to determine what advantage you will have at the time of market launch and how you can protect that position into the future. Strict confidentiality is ensured across the entire engagement.

Proprietary Tools: MMCG uses a proprietary New Product Planning process that increases the opportunity for market success. This is heavily driven by market research and the creation of Marketing Intellectual Property (branding, licensing, trademarks, and patent protection).

A World of Resources: Through our past engagements, we have established relationships with critical partners around the world to ensure your market success.

  • Branding and Identity
  • Licensing partnerships with existing brands
  • Trademark and patent counsel
  • Market Research (quantitative and qualitative)
  • Manufacturing relationships in China and Korea
  • Business Development domestically, in the EU and Asia
  • Packaging design and production
  • Public Relations and advertising
  • Promotions and event planning that generates Viral Marketing

Results: Putting this experience to work for you increases opportunity for market success under the fastest possible timeline.


Typical New
Product Process
Market Analysis: Assess the current market; determine substitute products, existing IP in the space; understand consumer targets, pricing and margin models.
Concept Development: Create a focused presentation of the product idea.
Market Research: Test the idea and refine.
Marketing IP: Establish the intellectual property associated with this new product (branding, trademarks, patents).
Marketing Plan: Plan how this product will be launched and its volume/profit potential.
Product Design Brief: Create product requirements for manufacturing including packaging and channel needs.
Strategic Communications Brief: Consistent messages across all customer touch points.
Go To Market Plans: Create the market launch plan.
  © Mobius Marketing Consulting Group 2006. All rights reserved. | Terms of Use   site design: A R C H I P E L A